Gin Genius

In partnership with Carounn and Leith, I played a key role in shaping the ‘Gin Genius’ campaign. The project spanned diverse themes, from botanicals to apple trees, airport settings, copper berry chambers, and the iconic Scottish thistle, each meticulously crafted to visually represent the essence of the campaign. The campaign not only showcased the unique elements of the gin-making process but also emphasised the global appeal and exclusivity of the brand. The result is a visually captivating and cohesive campaign that takes consumers on a journey through botanical landscapes, artisanal craftsmanship, and the rich heritage of Scotland, all encapsulated in the special edition ‘Gin Genius.’