POWER TAE

Collaborating with COBOLT Collective, our mission was to reimagine how we infuse colour and positivity into our streets amidst challenging times of COVID lockdown. With a steadfast commitment to spreading joy and optimism, we created a poster campaign that celebrates key workers. The aim was to bring positivity to the daily journeys of frontline workers, offering them moments of inspiration as they navigate their way to and from work. Our posters serve as beacons of gratitude, casting a colourful spotlight on the resilience and dedication of these essential individuals.

This project was supported by the Poster Associates and the following trade unions - EIS, GMB, CWU, BMA, FBU, Unison and SAU.